Promoting Sustainable Heating with Daikin Ireland

With growing consumer interest in heat pumps across Ireland, we launched a digital campaign on behalf of Daikin, driving awareness and sales for high-end domestic heating products.

Daikin, a global leader in high-end HVAC (heating, ventilation and air-conditioning) technologies, is at the forefront of Ireland’s transition to renewable energy including heat pumps. As Daikin’s Irish PR agency, we devised a digital campaign to boost awareness and sales of the company’s domestic heating products.

Our integrated campaign included website support, with regular design and content updates – one of our core service offerings. We also produced bi-weekly blog posts and client case studies, focusing on SEO to attract thousands of monthly visitors. Over 9 months, we organically increased blog traffic from just 2% of website traffic to nearly one-third of all site visitors.

Additionally, our informative video series  ‘Daikin Delves In’, featuring high-profile interviews with key industry stakeholders and influencers, engaged audiences across YouTube, Facebook, and Instagram.

By deploying paid advertisements, we were able to acquire leads and boost sales through a Google CPC search campaign. Simultaneously, our online banner ad campaign generated brand awareness while also retargeting website visitors. Finally, our social media support included both paid ads and organic content scheduling across Facebook, Instagram, X, and LinkedIn accounts.

In a campaign spanning 9 months, we have doubled incoming leads and increased website traffic by +135%, while growing unprompted brand awareness by 2.3x.

Digital Solutions

Website support with Adobe Experience Manager and SEO optimisation; Google Search Ads, Display Ads and Performance Max; Meta ads (Facebook & Instagram).

Content Creation

Creating fortnightly blog posts on Daikin website, featuring topics from tips and tricks, best practices, case studies, interviews and more. Produced video content for social media and YouTube showcase with Maggie Molloy, the host of Cheap Irish Homes on RTÉ.

Social Media

Creating Facebook and Instagram accounts for Daikin from the ground up and growing the accounts to thousands of followers. Developing monthly social media calendar, posting and community managing three social media platforms.

Results

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2.3x increase in unprompted brand organic search

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+135% increase in monthly website traffic

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+117% increase in leads through website form submissions

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Growing organic readership of the brand’s blog from 2% to 33% of traffic