St. Patrick’s Day: An Irish Case Study in a Worldwide Phenomenon

St. Patrick’s Day: An Irish Case Study in a Worldwide Phenomenon

Although this year’s St. Patrick’s Day festival has been cancelled due to the coronavirus, Ireland’s national holiday remains the centrepiece of an acclaimed international marketing campaign. At the beginning of the 19th century, Ireland’s population stood at an...
Write a Stand Out Cover Letter: How to Make a Strong First Impression

Write a Stand Out Cover Letter: How to Make a Strong First Impression

Entering the PR industry can be achieved through various means, with the initial step often hinging on the quality of your cover letter. For many young graduates and would-be PR professionals, they would be armed with a polished CV and a strong determination to make...
What 2019 Taught Us About PR: A Year in Review

What 2019 Taught Us About PR: A Year in Review

It’s been another eventful year, and that’s putting it mildly. As 2019 draws to a close, the world has never seemed more turbulent. The past 12 months have seen record heat and ‘high-impact’ weather including unprecedented storms, hurricanes, flooding, drought,...
The Benefits of Lobbying: A Strategic Tool for Business Growth

The Benefits of Lobbying: A Strategic Tool for Business Growth

Business is a major part of society and is inevitably going to play a major role in shaping our political landscape. After all, politics for the people cannot work without politics for business. Just as politicians rely on companies to innovate and create employment,...