St. Patrick’s Day: An Irish Case Study in a Worldwide Phenomenon

St. Patrick’s Day: An Irish Case Study in a Worldwide Phenomenon

Although this year’s St. Patrick’s Day festival has been cancelled due to the coronavirus, Ireland’s national holiday remains the centrepiece of an acclaimed international marketing campaign. At the beginning of the 19th century, Ireland’s population stood at an...
Write a Stand Out Cover Letter: How to Make a Strong First Impression

Write a Stand Out Cover Letter: How to Make a Strong First Impression

Entering the PR industry can be achieved through various means, with the initial step often hinging on the quality of your cover letter. For many young graduates and would-be PR professionals, they would be armed with a polished CV and a strong determination to make...