MaaS is More: How Car Brands are Getting Smart About Mobility

MaaS is More: How Car Brands are Getting Smart About Mobility

In the past 15 years or so, there has been a global revolution in how society plans for the mobility needs of an ever-growing population. Policy makers and mobility stakeholders recognised that without a serious rethink, many parts of the world would have to contend...
Inspiring Marketing Campaigns: Paris 2024 Olympic Advertising Magic

Inspiring Marketing Campaigns: Paris 2024 Olympic Advertising Magic

As the dust settles on the highs and lows of Euro 2024 (where we happened to correctly predict Spain as the champions!), the global sports advertising arena braces itself for another massive event – the 2024 Olympic Games in Paris. Against the backdrop of the City of...
Euro 2024: The Sponsorship Business Behind the Game

Euro 2024: The Sponsorship Business Behind the Game

Next Sunday, millions of football fans will be glued to their TVs for the final of the UEFA European Championship 2024. However, the players won’t be all that catches the eye. Between the advertising hoardings, media rooms, players’ kits and even the ball itself (it’s...