When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy. Google’s...
So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications. Whatever piece of copywriting is on your to-do list, you should...
Anyone writing for a living these days, or indeed anyone looking for SEO writing services in Ireland, needs to know the basics of search engine optimisation. To help you get going, here we outline our 7 quick SEO tips. The power and influence of search means...
An ability to think strategically. A good understanding of the media. An appetite for continuous learning. Some skills you can learn, others you’re born with. Not just how to make it but what to expect once you’re there: the juggling, the network building, the...
We’ve worked for many years with National Newspapers of Ireland (NNI), the trade body for Ireland’s newspaper industry – agency founder Frank Cullen actually helped to spearhead the establishment of NNI in 1985 and we have maintained close ties ever since....
Having a good head for figures demonstrates problem-solving ability and other skills that are valuable in PR. I am always amazed when people claim that they are “hopeless at maths”. It’s a confession you hear all the time: totting up the bill in a restaurant;...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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