FIFA can cover the branding, but can it hide the brand? How World Cup sponsorship rules can create unexpected PR opportunities.

For those in the know, right on the corner of Dublin’s South Great George’s Street and Dame Street is situated a Spar supermarket. This is no ordinary Spar, however… this is Ireland’s very own Gay Spar!

Learn why crisis management is essential for brands, and how preparation can protect trust and reputation during prolonged uncertainty.

Why some April Fool’s campaigns go viral and others flop. Discover the secrets behind humour, believability and shareable brand moments.

Community marketing is changing the way brands connect. Here’s what it means, why it works, and how you can use it.

For PR and social media managers, the calendar is filled with dates and milestones that can strengthen your social media schedule.

Explore the top PR trends set to define 2026, from AI and changing search to KPIs, creator partnerships and the rise of purpose led brands.

Platforms like ChatGPT or Gemini are wondrous productivity tools, but they are no replacement for our hard-earned writing skills – or our human voices.

AI is redefining how people find information. See how PR strategies can help brands improve their GEO and stand out in generative search.

Ireland’s road safety journey from Europe’s deadliest roads to one of the safest. Discover how great communication campaigns made it happen.

Community marketing is changing the way brands connect. Here’s what it means, why it works, and how you can use it.

From media coverage to viral campaigns, discover why photo is vital in PR, and how the right image can make your brand story unforgettable.