Community marketing is changing the way brands connect. Here’s what it means, why it works, and how you can use it.

From media coverage to viral campaigns, discover why photo is vital in PR, and how the right image can make your brand story unforgettable.

From silent discos to blood alcohol tests, here’s how brands earn their place at Electric Picnic with standout festival activations.

From Dubai chocolate to carbonara instant noodles, viral food trends show how even niche products can become global superstars overnight.

Great video storytelling begins long before the cameras roll. Here’s how brands can shape clear, engaging content that lands with impact.

Planning an Irish launch? These 6 tips will localise your message, build strong media ties, and make a lasting impact on the Irish market.

Matthew Walsh has been promoted to the position of Client Manager where he will take responsibility for a portfolio of accounts.

Struggling to grow an engaged following? We’ve rounded up our best tips to help you build a social media strategy that actually works.

Think you know everything about Public Relations? Get ready to separate fact from fiction and gain a clearer understanding of the PR industry.

Let’s have a look at what is UGC, and how can micro-creators and employee-driven content shape your brand’s story.

AI in PR: a game changer or a must-have? No longer a distant trend, AI is here and transforming the way PR agencies work.

Our top PR predictions for 2025, including the rise of AI, micro-influencers, ethical branding, and the growing need for crisis management.