Let’s have a look at what is UGC, and how can micro-creators and employee-driven content shape your brand’s story.

AI in PR: a game changer or a must-have? No longer a distant trend, AI is here and transforming the way PR agencies work.

Our top PR predictions for 2025, including the rise of AI, micro-influencers, ethical branding, and the growing need for crisis management.

What can Irish brands learn from election campaigns, from crafting strong messages to leveraging influencers and storytelling.

How the Irish people held fast to the ancient traditions of Samhain and did a superlative PR job in selling Halloween festival abroad.

Explore 2024’s top social media trends, from short-form video to Gen-Z engagement, plus 2025 predictions to keep your brand ahead.

Current PRCA Agency of the Year recognised on global stage for excellence in consumer PR, content marketing and SEO, and agency promotion.

How Irish brands can harness the power of podcasts to elevate PR strategies and forge deeper connections with their audience.

Like Dublin Fringe Festival, the PR industry relies on creativity and new ideas to stand out from the crowd.

Mobility as a Service (MaaS) transforms transportation into a single on-demand service through the concept of smart mobility.

Discover how some of the world’s leading brands capture the Olympic spirit as the 2024 Games get underway in Paris.

Sports sponsorship is a mutually beneficial partnership for all parties. But why do the biggest brands choose football to advertise?