‘Sean’s Quick Pick’ – Launching Tipp24 in Ireland Cullen Communications launched the online lotto betting brand Tipp24 in Ireland in March 2017. To explain the concept and convey the brand’s Irish credentials, we recruited the Ireland rugby international Sean...
Camogie Player Empowerment: “Our Game Your Game” " The Camogie Association wanted to continue with the successful “Our Game Your Game” campaign in 2016 and were keen to elevate the campaign through player profiling. We knew that the #OurGameYourGame campaign had...
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