Continental x National Adventure Racing Series (NARS)
Continental x National Adventure Racing Series (NARS) " Continental Tyres, a global leader in automotive safety and performance, partnered with Cullen Communications to identify and secure a high-impact sponsorship opportunity that aligned with their brand...
Launch of Capri Sun Fruit Snack Pouch in Irish Market
Launch of Capri Sun fruit snack pouch in Irish market " Working with our client we identified the best timings, tools and tactics to reach their target audience and secure brand mentions. First step was the launch of the new product range that we tied in with the...
Opening of McArdle Skeath €20 Million Dublin Supply Chain Facility
Opening of McArdle Skeath €20 million Dublin supply chain facility " As a significant investment and milestone for the McArdle Skeath brand, messaging was key to ensuring a successful campaign, as one of Ireland’s leading supply chain management providers. The...
Vision Zero Ireland: Zero Accidents, Zero Injuries, Zero Fatalities
Vision Zero Ireland: Zero Accidents, Zero Injuries, Zero Fatalities " The contribution of premium tyres and proper tyre care to road safety is a significant part of our work with Continental Tyres. We continuously strive to identify media opportunities where we...
- Why the ‘not our decision’ defence rarely works in a crisis
- In the lOOOp: The importance of business continuity planning during silly season
- When the cover-up becomes the campaign: World Cup sponsorship and the power of PR
- Authenticity, Pride Month & Gay Spar
- Why your brand needs a crisis management plan now more than ever
