Although this year’s St. Patrick’s Day festival has been cancelled due to the coronavirus, Ireland’s national holiday remains the centrepiece of an acclaimed international marketing campaign. At the beginning of the 19th century, Ireland’s population stood at an...
Entering the PR industry can be achieved through various means, with the initial step often hinging on the quality of your cover letter. For many young graduates and would-be PR professionals, they would be armed with a polished CV and a strong determination to make...
It’s been another eventful year, and that’s putting it mildly. As 2019 draws to a close, the world has never seemed more turbulent. The past 12 months have seen record heat and ‘high-impact’ weather including unprecedented storms, hurricanes, flooding, drought,...
Business is a major part of society and is inevitably going to play a major role in shaping our political landscape. After all, politics for the people cannot work without politics for business. Just as politicians rely on companies to innovate and create employment,...
When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy. Google’s...
So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications. Whatever piece of copywriting is on your to-do list, you should...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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