A lot of people want to get into Public Relations these days. More journalists are making the crossover, more graduates are entering the industry, more students are selecting PR as their course of choice. We work in one of Ireland’s boom sectors. With a 30+...
Blogging is without doubt one of the most powerful and important communications tools in today’s brand-driven world. In almost every job, no matter what sector, employees are routinely expected to produce blog content that educates existing clients and contacts, while...
Today marks the winter solstice, the day of least daylight in the calendar year 2017. From tomorrow, the evenings will start getting longer – imperceptibly at first, but gradually, we will emerge from winter and into the spring of a new year. Today is also our...
In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word. We are, after all, in the business of messaging. We...
Having emerged from the economic doldrums, Ireland today finds itself with one of the fastest-moving recruitment markets in all of Europe. For anyone considering a career change, this is great news. Why would you consider a change of career in the first...
That’s a question we hear a lot! We hear it most often at events where we’re networking with people who don’t have a PR strategy and who are curious about what a PR agency can do for them. Pushed to give a short answer, we’d usually say something like:...
Founded in 1985, we are a leading full-service PR and marketing agency based in Dublin with a portfolio of blue-chip national and international clients.
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