Words That Work: Enhancing Your Copywriting Abilities in PR

Words That Work: Enhancing Your Copywriting Abilities in PR

In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word. We are, after all, in the business of messaging. We...
Why Outsourcing Your PR Is the Greatest Move You Can Make

Why Outsourcing Your PR Is the Greatest Move You Can Make

That’s a question we hear a lot! We hear it most often at events where we’re networking with people who don’t have a PR strategy and who are curious about what a PR agency can do for them. Pushed to give a short answer, we’d usually say something like:...
Our Top 10 PR Highlights of 2016

Our Top 10 PR Highlights of 2016

As 2016 winds to a close, members of staff at Cullen Communications pick out their highlights and happiest moments of the year gone by. Winning Silver PRGN award for ‘Row A-Round Ireland’ We took on the ‘Row’ project as part of our 30th anniversary celebrations, and...
Owen Cullen, agency chief interviewed by ‘PR Week’

Owen Cullen, agency chief interviewed by ‘PR Week’

Agency MD Owen Cullen sat down recently with industry bible ‘PR Week’ and gave his views on tech, talent and trends in post-recession Dublin, all from the perspective of a leading independent PR agency. Some of the highlights of the interview include: What’s the...
5 New Year PR-esolutions for 2015

5 New Year PR-esolutions for 2015

And we’re back! Big year ahead, both for ourselves and for the clients we’re proud to represent. We ended last year on a high – busier than ever, just the way we like it – and 2015 looks like being no different. So what’s in store? What are we going to make happen...