Just as editors have a responsibility to be transparent about their use of AI, internet users also need to verify their news source.

X-factor: Elon Musk has teased plans forcing users, including PR agencies, to reconsider their relationship with the popular platform.

The most powerful sports partnerships tap into our innate passion to create a lasting connection.

Brief, engaging online clips capture our attention like never before. How can we as communicators maximise these short-form video content?

We are delighted to announce that Cullen Communications have attained the status of being an accredited Google Partner company.

The PESO model is a touchstone for all modern-day marketeers. Find out how this integrated framework can help brands to amplify their voice and reach their target audience.

From a simple smiley to nuanced emotions, these symbols have found their way into everyday conversations. Why do we use emojis?

Dawn Burke, Aoife McDonald named as Associate Directors as Ballsbridge-based PR agency expands team, client portfolio and service offering.

AI tools like ChatGPT are changing the face of PR. What are the benefits and concerns of growing AI adoption in the PR sector.

Tone of voice matters in everything, from an influencer post to a Zoom call to the blog you’re reading now – here are 10 handy tips for PR professionals.

Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market.

For Irish SMEs trying to get their name into the marketplace on a limited budget, PR offers the best possible bang for your buck.