Launch of Capri Sun Fruit Snack Pouch in Irish Market
Launch of Capri Sun fruit snack pouch in Irish market " Working with our client we identified the best timings, tools and tactics to reach their target audience and secure brand mentions. First step was the launch of the new product range that we tied in with the...
Opening of McArdle Skeath €20 Million Dublin Supply Chain Facility
Opening of McArdle Skeath €20 million Dublin supply chain facility " As a significant investment and milestone for the McArdle Skeath brand, messaging was key to ensuring a successful campaign, as one of Ireland’s leading supply chain management providers. The...
Vision Zero Ireland: Zero Accidents, Zero Injuries, Zero Fatalities
Vision Zero Ireland: Zero Accidents, Zero Injuries, Zero Fatalities " The contribution of premium tyres and proper tyre care to road safety is a significant part of our work with Continental Tyres. We continuously strive to identify media opportunities where we...
Ford 100: Celebrating 100 Years in Ireland
Ford 100: Celebrating 100 Years in Ireland " In 2017, Ford Ireland marked 100 years since the company’s arrival in Cork, where Henry Ford, of Irish descent, founded a manufacturing plant. This once-in-a-lifetime campaign was designed to celebrate that legacy...
- In the lOOOp: The importance of business continuity planning during silly season
- When the cover-up becomes the campaign: World Cup sponsorship and the power of PR
- Authenticity, Pride Month & Gay Spar
- Why your brand needs a crisis management plan now more than ever
- April Fool’s campaigns: the formula behind what works
