PR Forecast 2023: 6 Key Trends Shaping the Future of Public Relations
In a world of flux, we offer six tips to help PR professionals steer clients and brands in the right direction through 2023.
Ireland’s Influencer Marketing Scene: Challenges, Opportunities, and Best Practices
More Irish brands are building long-term relationships with talented influencers, giving them time to establish a meaningful connection with their audience.
Celebrating PR Excellence: Cullen Communications Wins Big at 2022 Global PRGN Awards
Cullen Communications wins high-profile awards for projects in B2B, Sustainability and Consumer categories at PRGN Best Practice Awards 2022
Navigating ESG Reporting: Everything You Need to Know to Get Started
By monitoring and reporting on their sustainability performance, brands have an opportunity to demonstrate their worth to stakeholders.
Influencer Marketing: 5 Ways Content Creators Can Benefit Your Brand Awareness
No matter what audience your brand is targeting, influencer marketing has become an indispensable tool that delivers positive awareness and business uplift.
The Rise of BeReal: Why This Social App is Resonating with Gen Z and Inspiring Authenticity
Social networking app BeReal has skyrocketed in popularity among Gen Z-ers, but should we be moving towards a more off-the-cuff approach to communication?
Earth Overshoot Day Moves Earlier, Highlighting Need for Action
Earth Overshoot Day is another reminder of the need for business to think and act more sustainably, with B Corp certification an important step on the road to creating positive change.
Celebrating Diversity: Why We’re Proudly Flying the Flag for Inclusion and Equality
It’s now more important than ever to welcome all difference for the betterment of society as we move towards a more diverse future.
How to Nail a TV Interview: 6 Expert Tips from Our Media Trainer
Going through a TV interview is the ultimate test of your communications skills under pressure. Here are our 6 tips for facing the camera.
Visual Storytelling: How to Elevate Your PR Content with Photo, Audio & Video
Now is the time to consider and evaluate audio, visual, and video content types and which ones are best for your brand for the year ahead.
The Power of Flexibility: Why Hybrid Events are Here to Stay in 2022 and Beyond
For myriad reasons, hybrid events combining digital and in-person set-up are now a permanent feature of the PR and wider business landscape.
Charting the Path: How PR is Poised to Lead the Way in 2022
PR came into its own during the pandemic as agencies showed the world how to deal with crisis in a calm and thoughtful way.