The Time is Now: Why Brands Need to Launch Their COVID-19 Recovery Plan
It will take some time but normal life – and business – will return. NOW is the time to start your recovery planning. Download your free checklist here.
Has Work Changed and Changed Utterly…
Long-touted as the model of flexible telecommuting of the 21st century, it looks as though the age of working from home is finally here to stay.
The Game Has Changed: What Sponsorship Managers Need to Know in a Post-Pandemic World
Sponsorship managers are already wondering how events might look post Covid-19. We need to bring the learnings from this crisis into our sponsorships.
From Farm to Classroom: How Good Grub is Tackling Food Insecurity Amid COVID-19
Support a not-for-profit that aims to deliver 25,000 nutritious fruit and veg parcels to the families of disadvantaged DEIS schoolkids during the crisis.
Mastering the Art of Remote Work: 5 Tips for Working from Home Effectively
There are many benefits of working from home for both employee and organization. Our 5 practical tips will help you make the most of your home office.
Crisis Communication in the COVID-19 Era: Best Practices for Proactive Management
In this time of confusion and anxiety, communication has a vital role to play. Here is how PR professionals can keep stakeholders informed.
St. Patrick’s Day: An Irish Case Study in a Global PR Phenomenon
For our tiny island nation, St. Patrick’s Day has become one of the most successful global PR campaigns the world has ever seen.
Write a Stand Out Cover Letter: How to Make a Strong First Impression
Your cover letter can make a difference. Many companies still receive applications directly, so how do you write a letter that catches the eye?
What 2019 Taught Us About PR: A Year in Review
Swing-gate, Prince Andrew, Irish Rugby, Gay Byrne and other news dominated our stories this year. As 2019 draws to a close, let’s review our Year in PR!
The Benefits of Lobbying: A Strategic Tool for Business Growth
When most people think of lobbying, they think of shady deals behind closed door. Rarely do they consider the benefits or the necessity of lobbying.
Winning the Search Game: How SEO Elevates Your PR Strategy
In a world where everyone is searching, all the time, it’s vital that you know the the basic of SEO writing. Here is why you have to know it too.
Maximising Your Message: 7 Tips to Spring-Clean Your Copywriting
In the spirit of the good old spring-cleaning, here are our seven top tips to make sure your copy is crafted to perfection.











