In this time of confusion and anxiety, communication has a vital role to play. Here is how PR professionals can keep stakeholders informed.

For our tiny island nation, St. Patrick’s Day has become one of the most successful global PR campaigns the world has ever seen.

Your cover letter can make a difference. Many companies still receive applications directly, so how do you write a letter that catches the eye?

Swing-gate, Prince Andrew, Irish Rugby, Gay Byrne and other news dominated our stories this year. As 2019 draws to a close, let’s review our Year in PR!

When most people think of lobbying, they think of shady deals behind closed door. Rarely do they consider the benefits or the necessity of lobbying.

In a world where everyone is searching, all the time, it’s vital that you know the the basic of SEO writing. Here is why you have to know it too.

In the spirit of the good old spring-cleaning, here are our seven top tips to make sure your copy is crafted to perfection.

Anyone writing for a living these days needs to know the basics of search engine optimisation. To help you get going, here we outline our 7 quick SEO tips.

PR is now one of the most sought-after career paths for young graduates in Ireland and elsewhere. Make sure the words you choose carry the maximum impact:

Rebranding is complicated and carry big risks. These steps can help you consider your best strategies for building a brand that gets it right.

Having a good head for figures demonstrates problem-solving ability and other skills that are valuable in PR. Let us explain why.

If you’re considering a career in Public Relations, we have identified five of the PR qualities you’re going to need to make it in the field.